Lidia Fonseca is the Chief Digital and Technology Officer and Executive Vice President at Pfizer, bringing over 25 years of healthcare industry expertise. In her role, Lidia leverages cutting-edge technology and innovation to transform the way medicines are discovered, developed, manufactured, and delivered. She leads Pfizer’s digital and technology strategy, driving advancements in artificial intelligence, including Generative AI, which is projected to create $4 billion in value for the company. Her work enhances engagement with patients, physicians, and health systems, fostering a more connected and efficient healthcare ecosystem.
Prior to joining Pfizer, Lidia served as Senior Vice President and Chief Information Officer at Quest Diagnostics, the world’s leading provider of diagnostic information services.